Sales on Kaufland.de remain stable
Contrary to the sales development expected by the survey participants and a dampened consumer mood, Kaufland.de seller Mister Sandman continues to have stable sales in the second half of the year. Katharina attributes this, among other things, to progressive investments in the company: “Our sales with Kaufland.de remained stable during the second half of the year. Even at times like these, we make investments and closely monitor supply and demand. In addition, we are building several pillars of success, which help us gain independence from specific markets”.
Thorben Bollmann also views at the second half of the year positively, as PremiumXL has seen sales growth on Kaufland.de this year. He considers the main reasons for this to be the development of the product range and the constant efforts to achieve the best possible price-performance ratio, all while offering outstanding customer service. However, it’s still the employees who play the decisive role: “This sales growth would have been inconceivable without good customer service. Our customer service team makes a significant contribution to customer satisfaction. One of the main reasons our customers return to us is the excellent customer care”.
Seller tips: Remain confident and adapt your strategy to current developments
When asked what tips they would give other Kaufland sellers to counteract the dampened mood among consumers, Katharina Schmidt and Thorben Bollmann both replied that focusing on the key products and processes is crucial: “Sellers should set priorities, focus on the important issues, and simply let go of unprofitable processes and projects. At PremiumXL, we also keep an eye on falling demand and act on it early. Strategic merchandise management and warehousing play a particularly important role here”, explains Thorben Bollmann. Katharina Schmidt adds: “Some time ago, we reduced our range to key products while constantly acquiring new sales opportunities. Working as a team, we at Mister Sandman have successfully created a stable revenue base on Kaufland.de by staying flexible and adaptable, while always keeping customer satisfaction in mind”.
It is easy to summarise the recommendations of both sellers: Continuously adapt the current product range according to developments and demand, and be realistic when planning investments.
We want to help you constantly improve your performance on Kaufland.de and remain adaptable. Therefore, we have gathered a few tips for you below on how to optimise your items on Kaufland.de in time for the Christmas shopping season, and thus increase sales.