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Fliekshop has already been selling with Kaufland Global Marketplace for a few years. Getting its start on Kaufland.de in 2021, the company now delights customers on the Kaufland marketplaces in Germany, Slovakia, the Czech Republic and Austria with its extensive product range in the furniture category.
“We already knew Kaufland well before the German marketplace launch in 2021. The strong brick-and-mortar presence and the associated brand awareness made us confident that we would be able to tap into enormous potential with the new marketplace. That’s why we seized the opportunity and were one of the first online sellers to register”, says Jasmin, Operations Manager at Fliekshop.
And it paid off: The seller now successfully offers a portfolio of 500 products. They aren’t stopping at Kaufland.de either, with products being offered on Kaufland.sk, Kaufland.cz, Kaufland.pl and Kaufland.at. “The Kaufland marketplaces expand our sales channels and allow us to tap into new target groups”, Jasmin continues. “We’re very excited about Kaufland Global Marketplace’s ambitious expansion strategy because every new marketplace gives us the opportunity to effortlessly increase our reach and thereby generate more sales growth.”
Source: Fliekshop
More than two million euros in GMV: strong increase in sales with new “vouchers” marketing tool
Fliekshop uses the newly introduced voucher function to successfully sell its wide range of products on the Kaufland marketplaces. With vouchers, sellers can offer their customers on the Kaufland marketplaces targeted, time-limited discount promotions and sales deals. The discounts are displayed to the customers on the product detail page, in search results and in recommenders.
“We tried out the new onsite marketing tool right away as we identified it as a good opportunity to increase our sales. That’s why we decided to take part in the beta testing stage”, says Jasmin.
“The beta testing stage was tremendously successful for us, which is why the vouchers have since become a permanent feature of our marketing strategy. We advertise a wide range of our products with vouchers and have been able to achieve great sales as a result”, raves Jasmin.
The top three most popular voucher categories are garden and home improvement, home and living as well as kitchen and household items.
Vouchers: Minimal effort for maximum success
“The tool is very effective and easy to use, as well”, Jasmin enthuses. “Even though it hasn’t been available for long, it’s already become our most used marketing feature. It helps us advertise new products or promotional products.”
The voucher function is available for all sellers in the “Services” area and is characterised by fast and convenient handling that simultaneously allows for full control and maximum flexibility.
“Creating vouchers is quite intuitive and only takes a few clicks. The feature only requires minimal capacities and can be implemented quickly for a wide range of products”, says the Operations Manager. “We’ve also really been benefiting from the additional traffic that our products get thanks to the vouchers. The increase in views has translated into an increase in unit volume.”
Source:Kaufland
It only takes five steps to create a voucher:
1. Enter general information (sales channel, campaign name, validity period)
2. Add desired products
3. Determine the individual discount
4. Specify sales/number of vouchers
5. Create offer
The sellers can decide for themselves whether they want to offer customers a percentage discount (minimum possible: two percent) or an outright discount (minimum possible: 50 cents).
Voucher details page: Monitor and optimise offers
With the new feature, you can increase your sales in no time at all. However, if your aim isn’t to just increase sales, but also harness the full potential of this new tool, you’re also going to want to analyse and optimise your performance:
“We’ve found the voucher details page overview in the Seller Portal to be especially helpful. It displays the performance for each discount, letting us monitor which vouchers are popular with our customers and which ones are less in demand”, says Jasmin.
The performance overview helps sellers develop strategies for optimising their sales deals to achieve even more sales in the long term.
The building blocks for success: Collaborative partnership and continuous growth
This granular analysis of voucher performance was introduced at the explicit request of the sellers. The Operations Manager sees this as a great example of the collaborative partnership between Kaufland Global Marketplace and the online sellers. “Our work is based on mutual respect and close communication among equals. Being part of the Key User Programme means that we get to be the first to test new features and thereby help actively shape the Kaufland marketplaces and further develop them to meet our needs. This type of value-based collaboration really gives us, as sellers, the feeling that Kaufland Global Marketplace has set itself the goal of creating the best possible conditions for sellers.”
Jasmin highlights a second factor that has made the partnership between Fliekshop and Kaufland Global Marketplace a perfect match:
That’s because Kaufland Global Marketplace strives for continuous optimisation – new tools and services are continuously being developed to make selling on the Kaufland marketplaces even easier and more profitable.