Achieve record sales during Black Week on the Kaufland marketplaces

Black Week dates:

• Kaufland.de: 14^th November to 2^nd December
• Kaufland.cz: 20^th November to 2^nd December
• Kaufland.sk, Kaufland.pl and Kaufland.at: 21^st November to 2^nd December

For all Kaufland marketplaces:

• Black Friday: 29^th November
• Cyber Monday: 2^nd December

Black Week is starting! Are you ready to rack up record sales on the Kaufland marketplaces? The potential is there, just waiting for you to tap it! Your competitors won’t be caught sleeping. That means it’s time to get moving and direct the attention of willing shoppers towards your offers! How does it work? Learn more in this blog post!

What can you expect during Black Week?

With its perfect positioning in the calendar, Black Week marks the start of the biggest sales season of the year. Many winter gift-giving holidays are in sight, and lots of online shoppers make use of the attractive offers to buy presents for their loved ones.

Just look at last year’s numbers:

Source: Kaufland

Use vouchers to achieve sales increases of 16% per item⁵

Make use of Black Week’s potential this year! Benefit from:

• lucrative sales opportunities on five Kaufland marketplaces
• 81 million customers who are more ready than ever to buy
• the voucher feature, which lets you offer individual discounts
• a target group that’s on the lookout for the best offers

But these promising opportunities also come with a challenge to master: stiff competition. After all, no one wants to miss out on the chance to increase their sales!

To set yourself apart from the tough competition and make sure your offers are more visible than others’, Kaufland offers you the voucher feature.

Create Black Week vouchers now!🎫

Source: Kaufland

Unbeatable discounts are exactly what potential customers are looking for during Black Week. That’s precisely what you’ll be able to offer, thanks to attractive price reductions set as activatable vouchers on product details pages, in search results and in recommenders. The feature enhances the visibility of your offers, giving you the chance to significantly increase your sales. In addition, the discounted price has a positive impact on the BuyBox ranking and can contribute to your offer winning the BuyBox.

Now is your chance to offer vouchers with a special Black Week Design:

During the time period mentioned above, a “Black Week Deal” badge will be displayed on the product tiles of relevant items. What’s more, a black voucher box will be displayed on the product details page.

Source:Kaufland

To create vouchers with the Black Week design, your vouchers must meet the following requirements:

• active during Black Week
• offer a discount of at least 10%

Here’s how to create vouchers for your offers

In the Services section of the Seller Portal, you can create your own vouchers in just five steps for selected offers on all Kaufland marketplaces and lay the foundation for record sales:

1. Enter general information (sales channel, campaign name, validity period)
2. Add products
3. Set the discount
4. Specify sales/number of vouchers
5. Submit the offers

You always have complete control over the performance of your discount campaigns and can develop individual strategies for your vouchers. You can deactivate your vouchers in the Seller Portal at any time and decide if your offer should also be displayed on external platforms such as Google Shopping.

Create Black Week vouchers now and experience record profits!

Sources:

1: YouGov: Black Friday & Cyber Monday Report 2024

2, 3 & 4: Statista: Survey of shopping behaviour in Germany on Black Friday 2023

5: The stated rate of increase is based on reliable measurements of past voucher campaigns. Source: Kaufland