The best e-Commerce Day of all time

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Visitors, exhibitors, speakers and even us, the host of the event, all agree: That was the best e-Commerce day yet!

After a break of more than three long years, we finally got to see familiar faces and meet new ones, while exchanging ideas about current topics and trends in e-commerce. 2,000 visitors joined us at the RheinEnergieSTADION to experience a day full of warm feelings, motivation and truly inspiring networking.

And from our end, as the team behind it all, we enjoyed it, took away valuable feedback, had deep conversations, and also celebrated with just as much vigour at the end of the day.

For all of the participants and visitors, as well as anyone who couldn’t make it to this year’s e-Commerce Day: We’ll be back next year and are already looking forward to having you.

We want to extend our deepest thanks to you for making this day unforgettable.

Read on for a recap and a few glimpses at what to look forward to in next year’s event. Enjoy!

numbers_e-Commerce Day 2023

The warm-up: Beach BBQ with a fantastic mood and bright sunshine


There’s no better way to set the mood: The evening before the event started, we had a good feeling about how enriching the 2023 e-Commerce Day would be on both a personal and business level. More than 370 guests came to the Beach BBQ at Playa right next door to the stadium to chat with peers from the industry and have a go at our beach volleyball tournament.

Congratulations to the winning team from GS1!

Beach-BBQ-e-Commerce Day

E-Commerce know-how, all bundled up in more than 30 expert presentations with top speakers


Around 9:15, it was time to get the ball rolling. Our CEO, Gerald Schönbucher, opened the 11th e-Commerce Day. In his keynote, he provided a fascinating look back on the path of Kaufland e-commerce, mentioning our milestones: app integration in the marketplace, the Kaufland Card, internationalisation thanks to the launches of and, and a general overview of the positive growth of the marketplace.

CEO-Gerald-Schönbucher_e-Commerce Day

Visitors had a wide range of topics in e-commerce to learn from, spread over three stages: From deep e-commerce insights about practical legal and logistical issues to cutting-edge subjects such as ChatGPT and IT security. Our deepest thanks to all the presenters who shared their expertise with us and all of our visitors!

Ralf Rangnick_e-Commerce Day

Late in the afternoon, Ralf Rangnick took to the stage and held a rousing motivational talk about leadership, teamwork and motivation. Despite the late hour, none of the 300 seats was free; some attendees watched the talk while standing.

An all-round successful and enjoyable contribution: All we can say is: teamwork makes the dream work!


Masterclasses by Kaufland


We were especially pleased to see the huge amount of interest in our masterclasses on our Global Marketplace all-in-one solution: Every seat was booked out in advance.

Masterclasses_e-Commerce Day

…and our gigantic after-show party kept things going until the wee hours with help from MOGUAI!


We were overjoyed that so many sellers, partners and visitors from so many different e-commerce sectors came together to celebrate our return to the RheinEnergieSTADION. More than 700 partygoers rang e-Commerce Day out on a high note, whether pumped up by MOGUAI’s beats or in deep conversations off the dance floor.

After-Show-Party_e-Commerce Day

Thank you so much for the wonderfully personal e-Commerce Day 2023! We’ll see you next year.