Central Europe is a growth market with promising prospects for online platforms. This is because the marketplace world in this region is less developed than in Western European countries.
However, against the backdrop of the increasing revenue share of marketplaces in the Czech and Slovak e-commerce market and the growing interest in online selling, there is great growth potential for platforms – to the extent that they are being positioned as key drivers of the market. The increase in Internet usage also makes these countries an attractive target for national and international sellers who want to tap into new customer groups and increase their sales.
This follows the global trend: according to the recent study “The Marketplace World 2022” (“Die Marktplatzwelt 2022”) by gominga and ecom Consulting, more than 40 percent of global e-commerce revenues will be generated by online marketplaces by 2024. In the DACH region, a highly fragmented market, the predicted sales trend is even more striking: in the same period, the marketplace share is expected to increase from its current 38 percent to 52 percent.
In terms of visitor numbers, Kaufland.de is among the top 15 European marketplaces. Due to the enormous brand awareness and the strong response to the expansion into the Czech Republic and Slovakia, firm establishment in the market and continuous growth are predicted.